Wednesday, March 16, 2005

Infamous YSL M7

One for the ladies
In 2002 designer Tom Ford has set a new milestone for sex in advertising with the print commercial for the new Yves Saint Laurent M7 men's fragrance, which features a reclining full-frontal nude male model Samuel de Cubber, then 24 years old taekwando champ.

"Perfume is worn on the skin, so why hide the body?" Ford, YSL's artistic director, said in a statement. "The M7 campaign is really pure, it's a very academic nude." Ford said the M7 campaign was a homage to a now infamous picture of Saint Laurent posing naked - though with his legs modestly crossed - for the photographer Jeanloup Sieff in 1971.


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